Filters
Featured Insights
.webp)
Travel
While majority of Singaporeans travel to relax, Malaysian travellers are seeking adventures abroad | Yahoo x Milieu Travel study
55% of Singaporeans and Malaysians who have travelled this year plan to travel again in the next 3 months

Career
Breaking Barriers: The reality of diversity and inclusion efforts at workplaces in Southeast Asia
Singapore and Malaysia among least satisfied in Southeast Asia with workplace DEI efforts
.webp)
Milleu Happenings
Milieu named the official Market Research partner for Campaign360
Introducing 2023's top 50 brands in Southeast Asia
.webp)
Research 101
What is incidence rate in market research and how does it impact your study?
Incidence rate is a crucial factor when designing a survey. Here's all that you need to know.

Media & Marketing
Elon’s Twitterverse: Southeast Asia's views on use, free speech and censorship
1 in 4 associate Twitter as a platform for healthy debates or conversations

Societal Insights
Mashable: Survey shows around 44% of Southeast Asians have never used birth control
The Internet is where majority of respondents would prefer to learn about birth control

Societal Insights
Is it more difficult than ever to feel grown up?
When does one truly feel like an adult?

Environmental Sustainability
Is plant-based milk making a splash in Southeast Asia?
Soy milk dominates plant-based milk market in Southeast Asia

Experiments
Cultural bias in cross-cultural surveys: Learnings from a series of experiments
We ran a set of controlled experiments to understand how respondents from different countries vary in their responses

Industry
Study on ChatGPT by ChatGPT: The survey design experience and results analysis
We gave ChatGPT free rein to design an entire questionnaire and analyse the results - How did that go?

Gaming & Technology
Demand for content creation technology is on the rise, with 1 in 2 Singaporeans having purchase intent according to a Logitech-Milieu study
Philippines take the lead with the largest number of creators and Malaysia for content creation technology ownership.

Career
3 in 4 HR professionals experience "burnout" at least once a month
Only one third of HR respondents believe their company gives high or very high importance to employee mental health.