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Gaming & Technology
New study reveals strong demand among women to upskill for the digital economy: AI, Data and Digital Analytics are the top interest areas in 2023
Over 8 in 10 females in Southeast Asia are interested in taking courses to develop their professional skills.
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Shopping & Retail
How consumers in Southeast Asia are looking to spend during Hari Raya
E-wallets were voted the most popular payment method in Malaysia and Indonesia for Hari Raya shopping.
Experiments
Would you present "Strongly Agree" on the top or bottom of the Likert Scale? Evidence shows that the order can significantly impact survey results
We discuss how flipping the polarity of numerical scales can have serious implications and the psychology behind it
Research 101
Navigating a recession: The importance of market research and brand investment
Consistency in market research is key to agile decision-making during rocky periods.
Research 101
Is a sample size of N=1000 sufficient for accurate survey results?
Polls often infer opinions and behaviour of an entire population from surveying N = 1000 respondents. Is this enough?
Research 101
Revolutionising customer understanding: How Milieu is changing the game for market research
Market research made for all with uncompromising quality and seamless efficiency.
Career
Employees in Southeast Asia don’t feel psychologically safe at work
45% of employees in SEA feel that psychological safety is poor or does not exist at all at their workplace.
Shopping & Retail
Societal Insights
Study: Spending intention for Chinese New Year in Southeast Asia
Spending intention for Chinese New Year in 2023 remains largely unchanged, but consumers expect higher spending.
Gaming & Technology
Where does TikTok stand as a search engine?
27% of Southeast Asians use TikTok to search for information, particularly common in Indonesia and Vietnam.
Finance
Inflation study: Singaporeans are feeling the heat in necessities spending, retirement plans and investments
8 in 10 Singaporeans said that their personal financial situations have been affected in the past year due to inflation.