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Featured Insights
Shopping & Retail
Quiet luxury: No flash, no logo. Just understated style
In this quiet luxury era, it is all about that “if you know, you know” vibe.
Career
Gen Z & Millennials
Beyond the 9-to-5: Young Southeast Asians believe that having multiple sources of income is a must
95% of respondents aged 16-42 believe that having multiple sources of income is a must
Finance
Making payments overseas: Cash may still be king but e-payments are catching on
Digital multi-currency accounts (eg. Youtrip, Revolut) are especially popular among 25-34 year olds
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Majority in Singapore welcome SIA's move to provide free unlimited inflight-wifi
While 74% believe Wi-Fi improves the in-flight experience, it's the least important consideration
Environmental Sustainability
Convenience vs Environment: Southeast Asia's single-use plastic bottled water consumption persists
Southeast Asian consumers cite inconvenience as barrier to recycling plastic bottles
Career
Addressing the toxic F-Word in the workplace - Favouritism
This regional study also highlights cultural differences in the perception of workplace favouritism
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Shopping & Retail
Consumers in Southeast Asia likely to maintain spending on luxury goods despite inflation in mind
60% of consumers still prefer to visit a physical store for luxury purchases
Societal Insights
80% of Singaporeans prefer shopping for groceries online post-pandemic
Accessibility, quality of products, and trustworthiness of online grocers are key contributors
Career
Are Southeast Asian employees open to learning from younger colleagues?
The majority (84%) in Southeast Asia feel comfortable with the concept of reverse mentoring
Research 101
How a viral ice cream brand used market research to grow its audience beyond TikTok
A case study of how a brand used market research successfully to drive their business outcomes outside social media
Milleu Happenings
Entertainment
Which brands are leading the way in Southeast Asia and who will come out on top?
Milieu Insight is proud to be the official Research Partner for Campaign360
Environmental Sustainability
Earth Day 2023 Survey: 85% in Southeast Asia feel that their individual actions can collectively create a significant impact on the environment yet only 1 in 10 are investing in green sectors
“Invest in Our Planet” Earth Day 2023 Survey