Featured Insights

Gen Zs and Millennials define financial success as more than just affluence, with 76% aiming for financial freedom

4 in 10 feel that the economic situation will improve heading into 2024.

1 in 5 singles prefer dating dog lovers

58% of TikTok shoppers have discovered new products through content creators

The survey also highlights the perception of the importance of social connections and housing estates in social mobility

The survey identifies one’s socio-economic background as a key factor affecting the opportunities in life

62% in Southeast Asia currently hold debt or loans

Only about 4 in 10 Millennials show interest in watching the Barbie movie vs 63% of GenZs

Within 5 days of its launch, the app has been downloaded by 3 in 10 people across Singapore, Thailand and Philippines

54% of employees in Singapore and 67% in Thailand should the responsbility of supporitng dependents

1 in 4 Southeast Asians lack confidence in identifying fake phone numbers, links, and websites

Unobvious ways in which question order can affect survey data