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Featured Insights

Societal Insights
Punctuality: Mothers vs Fathers
Parents tend to be punctual, but more fathers prefer to be earlier than mothers.
Gen Z & Millennials
Punctuality: Millennials vs Generation X
Generation X tend to be more punctual than millennials.
Societal Insights
Kopi & Teh Habits in Singapore
Most Singaporeans drink local kopi or teh at least once a week.
Societal Insights
Graciousness Index - Social Etiquette
Singapore ranked highly in terms of social etiquette behaviours like littering and lining in queues.
Societal Insights
Graciousness Index - Public Courtesy
Thais live up to their nickname, "The Land of the Smiles", with two thirds smiling at strangers all the time.
Personal Health & Wellness
Food Consumption and Sleeping Habits
Those who report not having enough sleep tend to overeat in the day!
Societal Insights
Family time: Singles vs In A Relationship
Singaporeans who are in a relationship feel like they aren't spending enough time with their family.
Current Affairs
Crisis Impact Study: Spize Food Poisoning Incident
After the food poisoning incident at Spize, majority would not be purchasing from Spize again.
Societal Insights
Coffee Habits: Singles vs Married
Married respondents are more dependent on coffee than singles.
Societal Insights
Coffee Habits: Cat vs Dog Owners
Cat owners tend to be more dependant on coffee than dog owners!
Societal Insights
Christmas 2018: Purchase Habits
Most Singaporeans will be spending more this Christmas as compared to last year.
Societal Insights
Christmas 2018: Sales shopping
Majority of Singaporeans wait until special sales period to shop for Christmas gifts.
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