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Media & Marketing
Game of Thrones: Most Devastating Deaths
Singaporeans were most heartbroken to see Hodor's sacrifice for Bran.

Media & Marketing
Game Of Thrones: Iron Throne Prediction
Singaporeans are predicting Jon Snow to rule the Seven Kingdoms.

Environmental Sustainability
Climate Change and Environmental Habits
Singaporeans want to do more about climate change but are generally disempowered.

Societal Insights
Singaporean Men Want Beautiful Partners, Women Want Financial Security
Men tend to place more importance on physical traits while women prioritise their partner’s financial security.

Societal Insights
Romance and Dating Habits in Singapore & Thailand
More men celebrate Valentine's Day than women in both Singapore and Thailand.

Societal Insights
Internet Habits and World Optimism
Heavy internet users tend to be more pessimistic than light internet users!

Societal Insights
Singaporeans Rate Episodes of Black Mirror
Singaporeans' favourite Black Mirror episode is Black Museum!

Societal Insights
More Men Celebrate Valentine's Day than Women
We take a closer look at who celebrates this sentimental occasion and how they celebrated it.

Career
Work Life Balance: Male vs Female
Men tend to have to work over the weekend more often than women.

Societal Insights
Saying No to Children: Mothers vs Fathers
Fathers find it harder to reject their children than mothers.