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Featured Insights

Personal Health & Wellness
Supporting a Loved One Getting Plastic Surgery
Singaporeans are divided on their views towards plastic surgery.
Personal Health & Wellness
Shopping & Retail
Importance of Makeup for Women at Work
78% of 16 to 29 year olds don't believe wearing makeup to work is important.
Societal Insights
Dating Duration Before Marriage
Singaporeans generally prefer dating between 1 to 2 years before marriage.
Societal Insights
Relationship Status and Friendships
Married couples meet their friends significantly less often than singles.
Societal Insights
Diet and Passion for Life
Healthy eaters are more passionate about what they do in life than junk food eaters.
Societal Insights
Belief in Fortune Tellers
Women in Singapore are more likely to believe in fortune tellers than men.
Societal Insights
Parents' Cleaning Habits
Fathers in Singapore prefer cleaning more than mothers - surprising, isn't it?
Media & Marketing
Favourite Lion King Character
Simba is by far Singaporeans' favourite Lion King character!
Societal Insights
Physical Discipline in Schools
More men than women think that students should be physically disciplined if needed.
Societal Insights
Dating a Vegetarian
Singaporean men are more open to dating a vegetarian than women!
Societal Insights
Importance of Children's Kindness
Singapore fathers' preference for smart children are significantly higher than mothers'.
Societal Insights
Optimism and Astrology
Optimists don't believe in astrology as much as pessimists.
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