Featured Insights

Singaporeans take the Factfulness Quiz to to assess how aware we are of general global trends!

More Singapore males than females prefer driving themselves than taking private-hire rides.

65% of respondents in Singapore believe that poverty is a shared problem between individuals and society.

More 18-29 year old Singapore males than 30-44 year old males indicated that they are willing to become house husbands.

35% of Singaporeans are likely to be purchasing the new iPhone, even before its announcement.

Parents prefer good planning than spontaneity, more so than non-parents.

More 45+ year olds than 18-29 year olds are not in favour of the "chope" culture in Singapore.

Millennials are less likely than Gen X to greet their neighbours.

More Singapore females than males describe themselves as detail-oriented

Should men be as free as women to put on makeup?

We ran a study measuring the impact of the Huawei SGD54 promotion stunt.

Nearly a third of Singaporeans are less likely to purchase from Huawei after the SGD54 promotion.