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Featured Insights

Societal Insights
Majority of Singapore Men and Women Experience Unfair Gender Expectations
How do Singapore men and womenfeel about societal expectations that are based on their gender?
Media & Marketing
TikTok: The Next Big Thing in Social Media?
TikTok, a social media platform for short-form videos, has been the rage among teens in recent years.
Societal Insights
More Singapore Males Than Females Prefer Changing Their Pasts Than Seeing Their Futures
Given a chance, would you rather change your past or see your future?
Societal Insights
Handmade Gifts: Are They Always Better Than Store-Bought?
Are handmade gifts necessarily always better than store-bought? 37% do not think so.
Current Affairs
COVID-19: 85% of People in Singapore Are Proud of the Government's Response
85% of Singaporeans feel proud of the government's measures in comparison to other countries'.
Shopping & Retail
COVID-19: Changes in Spending Behaviour Among Singaporeans
As more people are staying home, spending on services such as online shopping and delivery services have increased.
Societal Insights
Singaporeans & Singlish: 78% of Singaporeans Are Proud of Knowing How to Speak Singlish
Chan Chun Sing was heard speaking Singlish about the COVID-19 situation, drawing mixed reactions from Singaporeans.
Societal Insights
Battle of the Brands: Shake Shack vs Five Guys
Shake Shack wins the hearts of more Singaporeans, compared to Five Guys.
Current Affairs
Chan Chun Sing Leaked Audio Clip: 69% of Singaporeans Agree with What He Said
A leaked audio clip of Trade and Industry Minister Chan Chun Sing revealed his candid views on the COVID-19 situation.
Societal Insights
COVID-19 in Singapore & Thailand: Level of Concern by Service Sector
Singapore service sector workers are more concerned than their Thai counterparts due to the coronavirus.
Current Affairs
COVID-19 in Singapore & Thailand: Impact on Service Sector Workers
Respondents in Singapore generally feel more affected by the outbreak compared to their Thai counterparts.
Societal Insights
Online Dating: Singaporeans are Swiping for More Than Love or Lust
More and more Singaporeans are exploring the digital world for companionship.
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